February 05, 2012

Welcome to Insights 2.0

Welcome to the new look of Insights, The Rome Group’s monthly e-newsletter that brings you the latest news and trends in St. Louis’ nonprofit sector.  By giving our publication a makeover, we hope to make it easier to read and more informative and useful for you, our readers. We’ve also added some new features, such as Sound Off, Just The Facts, and The Shopping Mall. We hope you will like our new look and content. We welcome any feedback you wish to send our way at solutions@theromegroup.com.


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2007: The Year of Living Electronically
Any doubts that technology has changed the way the world operates were erased in December when Time Magazine anointed "you," the members of the new digital democracy, as its Person of the Year.  

The question for nonprofit organizations is, are you taking full advantage of the Internet to build online communities and communicate with members, donors, colleagues and friends? Consider this...
  • 69.4% of North Americans are internet users, a figure that has grown 114.7% since 2000. (Internet World Stats)

  • 65% of donors visit the Web sites of charities they support and 40% always go online before making a giving decision. (Kintera/Luth Nonprofit Trend Report) 

  • 42% of Americans use email daily and 7.4% of Americans now keep a blog. (USC-Annenberg 2007 Digital Future Project)
"We are hearing more from our patrons that the Internet is the way they do business," said Kelly Pollack, general manager for COCA. "As a result, we've significantly ramped up our technology efforts, including online donations, ticket purchases and membership renewals."

COCA and others aside, many organizations still view their Web sites more as electronic brochures than as an integrated component of their fundraising and other programs. Limited resources and even fear of technology often hinder agencies' abilities to leverage the Internet fully.  

One agency that has embraced technology is the St. Louis Area Chapter of the American Red Cross. With more than 14,000 subscribers to its quarterly online newsletter, online applications for volunteers and training programs, an intranet for the board of directors, and daily news updates, the Red Cross uses technology in virtually every aspect of its operations. 

"We get tens of thousands of hits to our site each month," explained Brooke Ray, marketing coordinator. "The majority of our health and safety class enrollments happen online. We're even looking at adding a blogging feature for our youth program participants."

5 Ways to Improve Your Website in 2007

Survey members/donors to see how they use it.

Update content at least monthly and preferably weekly or daily.

Shorten copy length.

Use photos and color to draw users in.

List your web site address on all communications.

What's the best way to get your site up to speed? E.J. Brewer, president of Golamac, Inc., a local Web development company focused on nonprofits, suggests starting by looking at your web site’s content and navigation. Is the copy written for the Web? Can users find what they want easily? Have you included links, blogs, chatrooms, send to a friend options, and other features that engage the visitor more completely? Do you make it easy for the user to communicate with and, hopefully, donate to you? Do you keep the content fresh and give users reasons to come back on a regular basis? 

"It doesn't have to cost a lot to make some effective changes," Brewer said. "But however much you spend, it will be an investment that will pay off handsomely." 

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Meet Ann Vazquez, President, Lutheran Foundation

Less than two weeks after joining Lutheran Foundation last September, Ann Vazquez found herself hosting more than 7,000 guests at a gala 20th anniversary celebration at Scottrade Center.  Recently, she took time to talk with Insights about that exciting day and her new role as the head of this $100 million foundation.

Describe what the Two Decades of Grantmaking celebration event was like for you.
"It truly was a blessing to be a part of it. I really didn't have anything to do with planning the event, but it allowed me to jump instantly into what this foundation is all about and what we do. To have so many people there on that Sunday afternoon to honor our 430 agency partners was really special."

You raised a lot of money for those agencies that day, didn't you?
"We did.  The guests at the event contributed about $700,000 to 250 partner organizations and Lutheran Foundation matched that amount. In all, Lutheran Foundation has granted $60 million over the past 20 years.  Our goal is to grant another $60 million in just the next decade."

Many people in this community know and respect Fred Bleeke.  Does that make it hard to follow in his footsteps?
"Fred is truly a person of this community, one who is so well respected.  He's left me a well-run, well-oiled machine, which makes the transition easier. Of course, Fred's still around to help as a mentor and advisor, at least until his official retirement at the end of April and I'm sure after that if we need him."

You spent 21 years as a banker. How do you think that experience will help you in your new role?
"I still use many of thee same skills. I ask a lot of questions and spend a lot of time on a grantseeker's financials. Even if we decide not to grant them any money, I think I can serve as a consultant to agencies to help guide them."

What are some of the issues you think agencies need to address?
"We probably review 120 or more proposals a year, so we get to see a lot of what is going on in the community. I always urge agencies to focus on the 'Who Cares' model. By that I mean that they need to demonstrate that they have built a strong base of supporters who care as much about their mission as they do. We need to foster more dialogue among groups to help them learn from each other and find ways for everyone to be more effective."

The Foundation also has a focus on boosting volunteerism, doesn't it?
"We do. There are 100,000 Lutherans in this area. We need to find ways to get people out of the pews and into the community.  We're working with churches and with agencies to find better ways to connect willing volunteers with community needs. We've funded lots of volunteer coordinator positions at agencies as a first step, but now it's time to try to organize the community in a broader fashion."

What can you tell us about yourself on a personal note?
"I grew up in Iowa but came to St. Louis after college and have been here ever since. With four kids, including two under age 9, I guess you could say I'm definitely a working mom."

Thanks, Ann.

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Are You a Procrastinator?
A new study has found that 26% of the American public considers themselves to be chronic procrastinators.  Are you among them?  Click here to take an online test that will assess your procrastination tendencies.

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Just the Facts
Agencies supported by the United Way of Greater St. Louis in 2005 provided direct services to 1,497,637 individuals, of whom 55% were women, 63% were Caucasian and 49% were under age 20. (Source: United Way of Greater St. Louis)

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Congratulations...

To Circus Flora as it enters its 20th year as St. Louis' most unique performing arts organization.  Started in 1987, this
ensemble, one-ring circus continues to earn rave reviews for bringing world-class circus entertainers, actors, dancers, musicians, and animals people together in a unique celebration of life. The circus is named after its first elephant, who is now retired at an Elephant Sanctuary in Tennessee. 

Photo courtesy of Durb Curlee

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Sound Off

Sound Off is a new feature in Insights that provides guest commentators to share their thoughts and opinions about a topic that is important to them, their organization or the community as a whole.

Put Kids First
By Beth Griffin, Executive Director, Citizens for Missouri's Children

     A recent story in the St. Louis Post-Dispatch highlighted the challenges facing Nurses for Newborns, noting that cuts in Medicaid coverage had resulted in a 51% increase in the number of referrals to that respected agency. As a result, Nurses for Newborns has had to turn clients away for the first time.
 
     Several weeks later, the Post reported that individuals and organizations had raised almost $300,000 in new contributions to help sustain Nurses for Newborns. While such an outpouring of generosity is certainly admirable, it does little to address the underlying problem.

    
Since January 2005,
there are 69,000 fewer children participating in Missouri's public health insurance program.  An estimated 190,000 children in this state do not have any form of health insurance.  Is it any wonder that we are now seeing this crisis played out at agencies like Nurses for Newborns?

       Children's health coverage is one of this year's hottest issues on both a state and federal level. The Missouri Legislature is debating a proposed new system to replace Medicaid. Congress is tackling reauthorization of the federal SCHIP program, as well as the president’s new plan to expand health insurance to 47 million uninsured people. While the focus is likely to be on the billions of dollars these programs cost, the bigger question is whether we will take this opportunity to ensure that all children receive basic health, dental and mental health care.

     Anyone who cares about kids can and should jump on this bandwagon. Log on to www.mokids.org to learn more about these issues and how you can lend your support. It only takes five minutes a week to make a difference for thousands of Missouri kids. This year, let's all find the time our kids need.

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The Shopping Mall

If you are planning a building or rehab project this Spring, then Habitat for Humanity's ReStore, located at 3763 Forest Park Avenue, is the place to shop. ReStore's mission is to provide financial support for Habitat by enabling you to purchase building materials at substantial savings. The store serves as an outlet for reusable but otherwise discarded building items, from doors and windows to plumbing fixtures, kitchen cabinets, lumber and hardware. 

 

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What's Your New Year's Resolution?
To promote the educational, vocational, social and personal development of all children and to encourage others to do the same.
-Flint Fowler, Herbert Hoover Boys & Girls Club

To ignite the imaginations of young people with our innovative productions and impactful education programs. 
-Katy Homar, Metro Theater Company

Our New Year's Resolution is that we, the Concordia Seminary Development Division, will progressively come to know our organization's 22,000 donors better than we ever have before and that our Seminary community completes a visionary strategic plan that drives a comprehensive master plan for our facilities. On a personal level, I want my team to model excellence in serving and engaging donors, building lasting relationships so that together we can accomplish great things through our organization's mission.
- Mark D. Hofman, CFRE, Concordia Seminary

To make certain we continue the wonderful legacy of Fred Saigh by doing whatever we can to help the children of the metropolitan area receive better health and education.
- JoAnn Hejna, The Saigh Foundation

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Sector News
Ladue News Charity Awards
Nominations are due March 1 for the Ladue News' annual Charity Issue, which honors local nonprofit agencies doing outstanding work in the community. Nine finalists will be announced in the paper in late-March and celebrated at a cocktail party on June 14 where the three winners will be named. To obtain the nomination form, go to www.laduenews.com.  

Missouri Falls Short in Economic Development
The Corporation for Enterprise Development's (CFED) annual Report Card of the States measures states' performances on 67 measures of economic development.  In the latest report, Missouri rates a "D" for Performance and Business Vitality and a "C" for Development Capacity. llinois earned a "D" for Performance, an "A" for Business Vitality and a "B" for Development Capacity. Click here to access the Missouri report card, click here for Illinois' report and click here for the full report.   

Missouri Rankings Among the 50 States:

Unemployment rate 37
Working poor   18
Poverty rate 25
Charitable giving 23

(Source: CFED Report Card of the States, 2006)


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The People Section
Do you have news about a job opening, new hire, promotion or other happenings? If so, send us your news and we'll consider including it in our next issue of Insights. Email your information to solutions@theromegroup.com.

New Hires and Appointments
Faith Barnes
was appointed Director of Development for FOCUS St. Louis.
Margaret (Maggie) Bauer joined the Academy of Science-St. Louis as Membership Coordinator.
Faye Chou is the new Accounting Manager and Susan Shiels is the new Development Manager at Edgewood Children's Center. 
Elisa Donnelly, MPA, was appointed Development Assistant at Hope Happens.
Gary Kolarcik has been selected to be the Development Director at Central Catholic Academy.
CeCe McCall was named Office Manager at NCCJSTL.
Donna McGinnis, MBA, CFRE was named Director, Philanthropy, and Paige Isom was promoted to Philanthropy Specialist at Sisters of Mercy Health System.
Sandra Montgomery has been promoted to Development Coordinator for Neighborhood Houses.
Patti O'Brien was appointed Manager of Special Events and Volunteer Relations at Villa Duchesne/Oak Hill School

Job Openings
The Rome Group regularly posts local development job openings on its web site.  At the time of publication, there were almost 70 current position announcements listed.  Click here to see the full list.


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